There are four evaluation can be conducted which is subjectivism, objectivism, emotivism and relativism. Objectivism is the belief that certain things, especially moral truths, exist independently of human knowledge or perception of them. It is also a tendency to emphasize what is external to or independent of the mind. This commercial is about a mini cooper car which is very popular once ago. This commercial shows that this car is efficient, attractive, fast, small, strong, flexible, cute and more. You feel like you are flying while ride with this car because it can drives so fast without even feel it or other people or policeman does not notice that the car was so fast. By this, we can avoid getting sued by the police. This car is efficient because in this commercial showed that this mini cooper can passed through easily without hitting anything around it even in a narrow site or places. This car looked strong because it can drive over on the grass, land, hills or jungle and even perfectly on the road. This concluded that this car can be multifunction for two in one which is it can also be a sport car. Sport cars may be beautiful, but if you need to transport heavy loads, they are not very practical. That does mean functional vehicles have to be an eyesore or lack in performances.
This commercial was made to attract people to have an eagerly feeling to own or buy this car so that it can conquer the road with their invention of this car. And also to promote this brand. As we know that Mini Cooper is one of the famous and well-known car brand to all over the world. The Audience feel excite and amaze for a moment after seeing this video because this video very attracted people with the elements included in this video such as the colour of the car is red which is the ideal colour for a car to look exclusive and amazing. Furthermore, the audience cannot wait to own this car after it was launched if they can afford to buy it and also they want to be the first to drive this car to the place they want to be.
Most of all, the opinion or judgement about this commercial almost the same as emotivism. Like the reason this video was made is to make people to buy this car. Emotivism is an ethical theory which regards ethical and value judgements as expressions of feeling or attitude and prescriptions of action, rather than assertions or reports of anything. Most people have a feeling like excited or amused after seeing this video which is the objective of this commercial to let other people to have those kind of feelings. But some of the emotivism opinion is opposite to the objectivism which is that this car can reproduce more and more while we driving which is just a lie that playing with our minds and we know that it was just only an imagination.
As a conclusion, the objectivism is the most important criteria others than the three criteria such as subjectivism, emotivism and relativism because the objectivism stands out the most because it plays a big role to represent something which can make others more understand or more interested to know in deep. By objective, people can know what was the purposed of their life.
